THE CONCEPT OF AUDIOVISUAL TRANSLATION AND ITS CHALLENGES
Keywords:
Audiovisual Translation (AVT), subtitling, dubbing, language learning, multimodality, media translation, intercultural communication, translation challenges, educational technologyAbstract
This article explores the growing significance of Audiovisual Translation (AVT), particularly subtitling and dubbing, in the context of global media consumption and language education. As multimedia content becomes increasingly accessible worldwide, the need for accurate and culturally sensitive translation has never been more critical. The paper examines how subtitling enhances vocabulary acquisition, listening comprehension, and intercultural awareness, while dubbing supports oral fluency, pronunciation, and speaking confidence. It also addresses key challenges associated with AVT, including multimodal synchronization, cultural adaptation, technological constraints, and pedagogical implementation. By synthesizing current research and practical applications, the article underscores AVT’s dual role as both a communication tool and an innovative educational method.
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