THE INFLUENCE OF ARAB MASS MEDIA IN THE GLOBAL INFORMATION SPHERE
Keywords:
Arab media, mass media, global information, satellite television, social media, news influence, international communication, cultural diplomacy, public perception, media globalizationAbstract
Arab mass media has become an influential actor in the global information landscape, shaping public opinion, cultural perceptions, and international discourse. Satellite television channels, digital news platforms, and social media networks originating from the Arab world reach audiences worldwide, providing alternative narratives and perspectives on regional and global events. This study examines the role of Arab media in the international information sphere, analyzing its influence on global news flows, cultural diplomacy, political communication, and public perception. Understanding this impact is essential for assessing media globalization, cross-cultural communication, and the role of Arab media in shaping contemporary international relations.
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