BARQAROR MARKETING VA EKOLOGIK BRENDLAR YARATISH
Keywords:
barqaror marketing, ekologik brend, yashil marketing, iste’molchilar xulq-atvori, korporativ ijtimoiy mas’uliyat.Abstract
Bugungi kunda global iqlim o‘zgarishi, tabiiy resurslarning kamayishi va iste’molchilar ongining oshishi natijasida barqaror marketing va ekologik brendlar yaratish biznes strategiyalarida muhim o‘rin egallamoqda. Ushbu maqolada barqaror marketing tushunchasi, uning asosiy tamoyillari va ekologik brendlarni shakllantirishdagi roli tahlil qilinadi. Shuningdek, dunyo bo‘ylab muvaffaqiyatli barqaror brendlar misollari keltiriladi hamda O‘zbekiston sharoitida barqaror marketingni rivojlantirish istiqbollari ko‘rib chiqiladi.
References
1. Uzbekistan expands green economy initiatives to combat climate change. Kun.uz, 10 January 2025 Kun.uz
2. Uzbekistan announces Green Space strategy and renewable energy targets. UZA, 2024–2025 Uza.uztheeuropetoday.com
3. World Bank: “Uzbekistan: Choosing an Innovative and Green Future”, “Towards a Greener Economy in Uzbekistan”, Green Growth Strategic Framework (2022) worldbank.org
4. Green Finance Platform in Uzbekistan. FAO FAOHome
5. UNDP - Uzbekistan launches environmental initiatives (2025), biodiversity & ecosystem restoration projects UNDPDaryo
6. Massive renewable energy expansion and green energy investments in Uzbekistan. Daryo News, 2025 Daryo
7. Solar power developments and renewable energy potential in Uzbekistan. Wikipedia Vikipediya+1
Ilmiy maqolalar (green marketing sohasida):
8. Nohekhan, M., Barzegar, M. “Impact of Green Marketing Strategy on Brand Awareness” (2024) arXiv
9. Ghobbe, S., Nohekhan, M. “Mental Perception of Quality: Green Marketing as a Catalyst for Brand Quality Enhancement” (2023) arXiv
10. Mohammadi, E., Barzegar, M., Nohekhan, M. “The Green Advantage: Eco Friendly Marketing on Consumer Loyalty” (2023) arXiv