ASSESSING THE COMPETITIVENESS OF THE HOTEL INDUSTRY: THROUGH SERVICE QUALITY AND INNOVATION
Keywords:
hotel business, competitiveness, service quality, innovation, customer satisfaction, hospitality industry, market strategy, technological innovation, guest experience.Abstract
This study examines the competitiveness of the hotel business, focusing on the roles of service quality and innovation. It highlights how hotels can achieve a sustainable competitive advantage by enhancing customer satisfaction through superior services and implementing innovative strategies. The research analyzes current trends, identifies key success factors, and evaluates the impact of technological and operational innovations on guest experiences. Findings suggest that continuous improvement in service delivery and adoption of innovative solutions are critical for maintaining market relevance and attracting loyal clientele in a highly competitive hospitality sector.
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