ANALYSIS OF SOCIAL MEDIA ADVERTISEMENTS BY INFLUENCERS

1. Dewing, M. (2010). Social media: An introduction. Library of Parliament. P:1

2. https://www.oxfordlearnersdictionaries.com/definition/english/influencer?q=Influencer

3. Khamis, S., Ang, L., & Welling, R. (2017). Self-branding,‘micro celebrity’and the rise of social media influencers. Celebrity studies, 8(2), 191-208.

4. Marwick, A. E. (2013). Status update: Celebrity, publicity, and branding in the social media age. yale university press.

5. Margariti, K., Hatzithomas, L., Boutsouki, C., & Zotos, Y. 2019. A path to our heart: The role of laughter and humor in advertising. Journal of Advertising Research, 59(1), 1–15. (The study on how humor lowers consumer defenses).

6. Williamson, J. 1978. Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars.